Friday, June 25, 2004

It Ain't What You Say, It's How You Say It

From Sisyphus Shrugged comes this gem of a strategy memo from Frank Luntz, Professor Emeritus of Republican Whoredom...

The overwhelming amount of language in this document is intended to create a lexicon for explaining the policy of “preemption” and the “War in Iraq.” However, you will not find any instance in which we suggest that you use the actual word “preemption,” or the phrase “The War in Iraq” to communicate your policies to the American public. To do so is to undermine your message from the start. Preemption may be the right policy, and Iraq the right place to start. But those are not the right words to use.


Read the whole thing, then keep score at home and see who all was supposed to get a copy.

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